by Ben Horwitz, Communications Director, JobGiraffe
Earlier this year JobGiraffe announced that it will sponsor Brookfield Zoo’s second annual World Giraffe Day celebration. Our partnership with the Zoo is a reminder of our deep commitment to Chicago, the surrounding suburbs and the people who call it home. Yet, outside of our Midwestern world, it is also a call to action for conservation globally.
It isn’t hard to see what makes giraffes such spectacular creatures. Their grace and strength are reminders of the undeniable majesty of nature, and their bodies are a reminder of what extreme lengths (no pun intended) nature will go in order to survive. They are also the perfect mascot for a company that encourages job seekers to reach higher and to stand out above the crowd.
Unfortunately, these animals are under siege. In the last fifteen years there has been a 40% reduction in their population. Approximately 80,000 individuals remain today, but their numbers continue to dwindle due to illegal poaching and habitat loss. Two subspecies of giraffe, the Rothchild’s and the West African giraffe are the most threatened, currently numbering a paltry 1000 and 300 respectively. The plight of the giraffe has gone largely unnoticed when compared to that of the African elephant or black rhinoceros, leading to what some have called a “Silent Extinction.” World Giraffe Day was conceived to combat this trend and support giraffe conservation efforts across Africa.
Celebrated on the longest day of the year (or night if you’re in the Southern Hemisphere) World Giraffe Day is an opportunity to learn about, raise awareness and raise funds for the earth’s “longest” land animal. Currently, giraffes are the least understood large mammal in Africa, and are often referred to as the savannah’s “forgotten megafauna.” World Giraffe Day hopes to change that.
Our participation in World Giraffe Day is a reminder that we need to Reach Higher for our community, our city and our planet. World Giraffe will be celebrated on June 20th at Brookfield Zoo. To learn more about giraffe conservation and World Giraffe Day please visit www.worldgiraffeday.org/ or www.czs.org/Brookfield-ZOO/Events/Upcoming-Events/World-Giraffe-Day for more information about the event.
Hope to see you there. Reach Higher!