When it comes to World Giraffe Day, we are more than just interns. At JobGiraffe, we experienced being leaders and innovators on a major company event. Our biggest project this summer was planning and organizing World Giraffe Day at Brookfield Zoo. On June 20th, we invited over 1,000 clients and their families to join us at the zoo to celebrate and bring awareness to the conservation of giraffes. We were entrusted with the responsibility of planning, budgeting, and organizing this major event.
From the first day of our internship, we were told, “The one thing you can always count on is change.” As time went on, we began to realize how accurate this statement was. Whether it was budget changes or mounting attendance rates, we were expected to adapt to these changes. We realized it was more important to adapt to the change than to try to force reality to meet your expectations.
Throughout the planning process we came in contact with many other aspects of the company. One of the most interesting projects outside of the event was creating new and engaging social media posts. We learned the planning of a company’s social media is very different than using it personally.
In 2011, JobGiraffe was created out of Paige Personnel Services, and we were lucky enough to be a part of this ongoing re-branding process. We gathered old clients from the Paige Personnel database and created spreadsheets to put them into the new system. These spreadsheets were used to invite old clients to our next event, World Giraffe Night.
With our last event being such a success, we were confident going into our second event. World Giraffe Night gives us an opportunity to plan a different style of event. Where the first event was a chance to show appreciation to our current clients, our second event is to reconnect with old clients and re-introduce ourselves at JobGiraffe. We’ve learned from the first experience what to carry over into the second event when it comes to staffing the event, budgeting, and communicating with Brookfield Zoo staff members.
We hope that our impact on JobGiraffe’s first World Giraffe Day and Night event will become a tradition for years to come. We believe this is the beginning of a successful branding event for JobGiraffe going forward. And through our own experiences with JobGiraffe, we hope to have built a foundation for our own careers going forward as well.
Thank you, JobGiraffe!
The 2015 Interns